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Charitable solicitation
is one source of non-profit revenue. This section provides recommended
Internet sites for information and ‘how-to’s on charitable solicitation.
Topics include state legal requirements, organizational planning, solicitation
techniques, telemarketing, the use of volunteers and/or professional fundraisers,
and online fundraising.
http://www.nonprofits.org/library/gov/urs/o_appndx.htm
Charitable solicitation is subject to both state and IRS regulations.
This site lists all individual state and IRS registration requirements,
including fees, addresses, and state telephone contact numbers.
http://www.prochoiceresource.org/html/info/fund-resource/articles/essential-ingredients.htm
Charitable solicitation should be a component of an organization’s
overall fundraising plan. This site presents the Essential Ingredients
for Fundraising Planning.
http://www.nonprofits.org/npofaq/08/07.html
Does direct mail work? This site presents questions and answers on the
effectiveness of direct mail.
http://www.allianceonline.org/faqs/frfaq5.html
How much to ask for is an important question. This site helps you answer
that question through “Prospect Research.”
http://www.raise-funds.com/299forum.html
Direct mail in isolation may not be effective. This site ties direct mail
into other techniques, including follow up telemarketing and door-to-door
appointments
http://www.raise-funds.com/exhibits/exhibit31.html
This site is a how-to checklist. Most interesting is the “13 Errors Made
in Solicitations."
http://www.nonprofits.org/npofaq/08/10.html
Is telemarketing a useful fundraising strategy? This site provides guidance
on how to make telemarketing a very useful strategy.
http://www.nonprofits.org/npofaq/08/04.html
It is cost effective to allow donors to charge donations; they give slightly
more, can arrange monthly installments, and the organization may save
on printing and postage.
http://www.raise-funds.com/exhibits/exhibit33.html
A non-profit should also solicit corporations. This site is a useful checklist
to help solicit business and industry prospects effectively.
http://www.raise-funds.com/999forum.html
Where do solicitors come from? This site addresses how to recruit your
fundraising team, and how to keep them motivated.
http://www.raise-funds.com/899forum.html
Volunteers need inspiration and guidance to fall back on when telemarketing
or when out in the field. This site describes how to put together a “solicitation
kit.”
http://www.raise-funds.com/exhibits/exhibit06.html
Solicitation should be part of your overall fundraising plan. This site
presents a suggested campaign calendar and plan of action for non-profits
to follow.
http://www.pnnonline.org/fundraising/nsfre0203.cfm
Does your non-profit need a professional fundraiser? The National Society
of Fun Raising Executives is there to help.
http://www.nsfre.org/welcome/index.html
Can’t find a professional fundraiser? This site will give you a directory
of consultants in your area.
http://www.fundraising.com/Secrets_Fundraisiing101.asp
Have you just been elected the fundraising chairman of your organization....but
you don’t know where to start? This site is a good first step.
http://www.fundraising.com/html/item_pennies_to_dollars_scratch_cards.asp
There are many products available to non-profits to assist them in
fundraising. One product available is this site’s scratch-off cards.
http://www.charityfunding.com
Solicitation is not restricted to asking for money. This site is of one
agency that will help your organization accept donations of cars, trucks,
trailers, and boats.
http://www.nonprofit-info.org/misc/91027.em.html
How can your non-profit use the Internet for fundraising? This site presents
the advantages and disadvantages of using the Internet for soliciting
donations and for other fundraising.
http://www2.charitableway.com/charities/index.html
This is the site of the Charity Center. A non-profit can register with
the Charity Center and receive donations via the Internet. “It’s easy,
free, and the benefits are immediate.”
http://www.nonprofits.org/npofaq/misc/990804_o/fr.html
Resources for Fundraising Online is another site which addresses the benefits
and pitfalls of online charitable giving.
http://www.internet-fundraising.com/charitymalls/introduction.htm
What is a charity shopping mall? It is an e-commerce portal which courts
charity supporters and nonprofit organizations. This site will help you
determine whether a charity shopping mall will work with you, and which
site(s) to partner with.
Guide by Tom Mikalauskas
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