Educational Background

Ph.D., Temple University, GPA = 3.93 (A = 4.0), 1985.
MBA, Florida Atlantic University, GPA = 3.84, 1973.
BBA, Florida Atlantic University, GPA = 3.77, 1972.

Academic Experience

Professor of Marketing, FAU, 1996 to present.
Chairman of the Marketing Department, FAU, 1996-2004, 2005-2010.
Acting Director, Department of Industry Studies, FAU, 1996-99.
Associate Professor of Marketing, FAU, 1988-96.
Associate Chairman of the Marketing Department, FAU, 1986-87.
Associate Dean of the College of Business and Public Administration, FAU, 1985-86.
Assistant Professor of Marketing, FAU, 1982-88.
Assistant Professor of Marketing, University of Miami, 1980-82.
Assistant Professor of Marketing, Rutgers University, 1976-80.
Graduate Teaching Associate, Temple University, 1975-76.
Instructor of Marketing, FAU, 1973-75.

Awards and Honors

Acceptance of teaching awards voluntarily ended in 1996 with election to Chairmanship of the Marketing Department (except during year of sabbatical from chair in 2003-04).
President’s Leadership Award, FAU, 2014.
Grand Marshall, FAU’s Homecoming Parade. Elected by Student Leadership Committee, 2009.
George Washington Honor Medal, national award (for advancing understanding and appreciation of the United States’ heritage and freedoms), sponsored by the Freedoms Foundation of Valley Forge, 2008.
Talon Award for Faculty Leadership, 2006-07.
Runner-up, Excellence in Undergraduate Teaching Award, College of Business, FAU, 2003-04.
Nominated for Distinguished Teacher of the Year Award, FAU, 2003-04.
Excellence in Undergraduate Teaching Award, College of Business, FAU, 1996-97.
Runnerup, Distinguished Teacher of the Year, College of Business, FAU, 1995-96.
Teaching Incentive Program Award, 199495.
Nominated for Distinguished Teacher of the Year Award, FAU, 1994-95.
Finalist for the Sergeant Award (for Innovation in Teaching the American Free Enterprise System, national award sponsored by Society of Mechanical Engineers’ Education Foundation), 1994-95.
Winner, Competitive Fellowship, ($1,000), Direct Marketing Institute for Professors, sponsored by the Direct Marketing Education Foundation, 1994.
Recipient, Excellence in Undergraduate Teaching Award, College of Business, 1993-94.
Runnerup, Distinguished Teacher of the Year, College of Business, FAU, 1993-94.
Nominated for Distinguished Teacher of the Year Award, FAU, 1991-92.
Recipient, Competitive Teaching Enhancement Grant, FAU, 199091.
Runnerup, Excellence in Undergraduate Teaching Award, College of Business, FAU, 1990-91
Nominated for Distinguished Teacher of the Year Award, FAU, 1990-91.
Nominated for Distinguished Teacher of the Year Award, FAU, 1989-90.
Distinguished Teacher of the Year, College of Business and Public Administration, FAU, 1988-89.
Nominated for Distinguished Teacher of the Year Award, FAU, 198889.
Recipient, Excellence in Undergraduate Teaching Award, College of Business and Public Administration, FAU, 1987-88.
Nominated for Distinguished Teacher of the Year Award, FAU, 1987-88.
Florida Atlantic University Alumni Hall of Fame, 1986.
Nominated for Distinguished Teacher of the Year Award, FAU, 1986-87.
Outstanding Achievement Award, American Marketing Association (AMA), 1983.
Winner, Competitive Grant ($2,000) best Chapter Conference Plan, AMA, 1983.
Doctoral Consortium Fellow, AMA, Education Division, 1979.
Temple University Fellowship recipient, 1975-77.
Phi Kappa Phi Fellowship recipient, FAU, 1972-73.
Graduation with Honors, FAU, 1972.
Number 1 on President's List at FAU, highest semester quality point total in FAU history (24 credit hours x 4.0 GPA = 96 quality points), Spring Term, 1972.
Dean's List, all terms, FAU, 1971-72.

Leadership Positions

Co-Chair (with Howard Schnellenberger) Faculty-Staff Fund Raising Campaign, 2011-2012 to present.
Faculty Athletic Representative to NCAA, 2009-present.
President, Conferences on Historical Analysis and Research in Marketing (CHARM) Association, 2009-2013.
Historian, The Honor Society of Phi Kappa Phi, 2009-present.
FAU Board of Trustees, 2007-2009.
FAU Foundation Board of Directors, 2007-2009.
FAU Research Board, 2007-2009.
President, University Faculty Senate, 2007-2009.
Associate Editor, Journal of Historical Research in Marketing, 2007-present.
President-Elect, University Faculty Senate, 2006-2007.
Academic Council of Faculty Senates (ACFS), Advisory to Chancellor of SUS, 2000-2004, 2006-2010.
Program Chair, Conference for Historical Analysis and Research in Marketing, 2005.
Editorial Review Board, European Business Review, 2005-present.
Treasurer, The Honor Society of Phi Kappa Phi, FAU, 20042009.
President, Boca Raton Faculty Senate, 2000-2004.
Vice President, University Faculty Senate, 2000-2004.
Proceedings Editor, Conference for Historical Analysis and Research in Marketing, 2003.
Parliament of Owls (Older Wiser LeaderS), FAU Alumni Leadership Society, 1999 to present.
Vice President, Conferences on Historical Analysis and Research in Marketing (CHARM) Association, 1999-2009.
Vice President, Boca Raton Faculty Senate, 1998-2000.
Chapter Advisor, The Honor Society of Beta Gamma Sigma (Business), 1994-present.
Faculty Advisor, The Professional Business Fraternity of Delta Sigma Pi,1994-96.
President, The Honor Society of Beta Gamma Sigma (Business), 199294.
Editorial Review Board, Journal of Macromarketing, 1991present.
Executive Vice President, Florida Gold Coast Chapter of the AMA, 1991-1992.
Historian, The Honor Society of Phi Kappa Phi, FAU, 1990present.
Advisory Committee, Historical Research in Marketing Thought, 1989 present.
Faculty Coordinator, Honor Society of Alpha Mu Alpha (Marketing), 1988-1996.
President, The Honor Society of Phi Kappa Phi (all Academics) FAU, 1988-1990.
Director, Fourth World Marketing Congress, Singapore, co-sponsored by the Academy of Marketing Science and the National University of Singapore, 1988-89.
President, The Honor Society of Beta Gamma Sigma (Business), FAU, 1987-89.
Board of Directors, FAU Alumni Association, 1987-1993.
Vice President, The Honor Society of Phi Kappa Phi, FAU, 1987-1988.
Faculty Advisor, Student Activities Council, College of Business, FAU, 1985-89.
Faculty Advisor, The Professional Business Fraternity of Delta Sigma Pi,1984-87.
Vice President, BrowardPalm Beach Chapter of the AMA, received Best Chapter Award in the U.S., all divisions, 1983-85.
Faculty Advisor, Collegiate Chapter of the AMA, FAU, 1982-90.
Faculty Advisor, Collegiate Chapter of the AMA, University of Miami, 1981-82.
Planning Coordinator, Philadelphia Chapter of the AMA, 1977-79.
President, The Society of Temple University Fellows, 1977-79.
Secretary, The Honor Society of Phi Kappa Phi, FAU, 1973-74.
Secretary, The Honor Society of Omicron Delta Epsilon (Economics), FAU, 1973-74.
President, Master of Business Administration Association, FAU, 1972-73.
Vice-President, The Honor Society of Blue Key (Leadership), FAU, 197273.
President, Student Chapter of the American Marketing Association, FAU, 1972-73.

Service: Business Community

Las Olas Riverhouse, Ft. Lauderdale, consulting and expert witness for defendant on deceptive advertising practices, 2008.
General Electric, Medical Division, consulting and expert witness for defendant on violation of trade secrets, 2000.
Carnival Cruise Lines, consulting and expert witness for plaintiff on brand infringement, 1999.
Supersonic Services, Inc., general marketing consulting, 1999.
Yellow Book of Florida Directories, L.P., conducted market research survey of usage, 1988.
SoftDev, Inc., developed a Business Plan and Marketing Strategy for company expansion, 1996-97.
Fine Printing Impressions, Inc., general marketing consulting, 1995.
TechFind, Inc., developed a Business Plan and Marketing Strategy for a new company startup, 1994.
Mystique of the Palm Beaches, developed a Business Plan and Marketing Strategy for a company expansion, 1993.
Imaging Dynamics, Inc., developed a Business Plan and Marketing Strategy for a new company startup, 1992.
Promotion Committee, Palm Beach Business Development Board, 19901991.
Marketing Committee, Palm Beach Business Development Board, 19901991.
CRC Press Inc., developed a Business Plan and Marketing Strategy for a new product introduction, 1988.
Blue Cross Blue Shield of Florida, identified Market Segments and developed Marketing Strategies for a new product introduction, 1987.

Service: Professional

President, Conferences on Historical Analysis and Research in Marketing (CHARM) Association, 2009-2013.
Editorial Review Board, Journal of Strategic Marketing, 2009-present.
Associate Editor, Journal of Historical Research in Marketing, 2007-present.
Judge, South Florida Interactive Excellence Awards (SOFIE) for best e-commerce advertising and promotions, 2006, 2007.
Vice President of the Board of Directors, Boca Helping Hands, 2006-present.
Bar Grievance Committee for the 15th Judicial Circuit of Palm Beach County, 2006-2008.
Program Chair, Conference on Historical Analysis and Research in Marketing, 2005.
Ad Hoc Reviewer, Marketing Theory, 2005
Editorial Review Board, European Business Review, 2005-present
Proceedings Editor, Conference on Historical Analysis and Research in Marketing, 2003.
Reviewer, Prentice Hall, College Book Division, 2002.
Board of Directors, Boca Helping Hands, 2001-present.
Vice President, Association for Historical Research in Marketing, 2000-09.
Reviewer, Journal of Business to Business Marketing, Book Review, 1999.
Reviewer, Irwin, College Book Division, 1997.
Reviewer, Journal of Macromarketing, Book Review, 1997.
Reviewer, Journal of Macromarketing, Book Review, 1995.
Reviewer, AMS/ACRA, Conference, 1994.
Reviewer, Prentice Hall, College Book Division, 1993.
Editorial Review Board, Journal of Macromarketing, 1991present.
Reviewer, Academy of Marketing Science Doctoral Competition, 1991.
Board of Directors, Gold Coast Chapter of the American Marketing Association, 198182 to 198586; 199192.
Track Chair, Macromarketing Conference, 1990, 1989, 1988, 1987.
Reviewer, Macromarketing Conference, 1990, 1989, 1988, 1987.
Discussant, Macromarketing Conference, 1990, 1989, 1988, 1987.
Advisory Committee, Conferences on Historical Research in Marketing and Marketing Thought, 1989present.
Conference Director, World Marketing Congress, 198889.
Proceedings Co-editor, World Marketing Congress, 198889.
Session Chair, Reviewer & Discussant, Quality of Life Conference, 1989, 1995
Track Chair, Marketing History Conference, 1995, 1993, 1991, 1989, 1987, 1985.
Reviewer, Marketing History Conference, 1996, 1994, 1992, 1990, 1988, 1986, 1984.
Track Chair, AMA Winter Educators' Conference, 1988.
Reviewer, AMA Winter Educators' Conference, 1995, 1993, 1992, 1988.
Discussant, AMA Winter Educators' Conference, 1988.
Reviewer, Journal of Retailing, Book Review, 1988.
Reviewer, McGrawHill, Textbook Division, 1988.
Reviewer, Prentice Hall, College Book Division, 1987.

Service: Academic

State University System Committees

Academic Council of Faculty Senates (ACFS), Advisory to Chancellor of the Board of Governors, 2006-09.
Discipline Coordinator for Marketing, Statewide Course Numbering System (SCNS), 2006-09.
Academic Council of Faculty Senates (ACFS), Advisory to Chancellor of the Board of Regents (later Board of Governors), 2000-04.

University Committees

Member, Committee to select Soft Drink Beverage Vending for all FAU campus food services, convenience stores retail outlets and facilities, 2013.
Co-Chair (with Charles Brown) Athletics Director Search Committee, 2012
Member, President’s Leave Task Force, 2012.
Member, Guggenheim Scholarship Award Committee, 2011-13.
Co-Chair (with Howard Schnellenberger) Faculty-Staff Fund Raising Campaign, 2011-present.
Member, University Faculty Senate Steering Committee, 2011-12
Member, Executive Director of Marketing and Creative Services Search Committee, 2011-12.
Member, Director of Student Affairs Search Committee, 2010-11.
Member, Football Stadium Concession Search Committee, 2010-11.
Parliamentarian, University Faculty Senate, 2009-present
Member, Interim Provost Search Committee, 2009-10.
NCAA Faculty Athletic Representative, 2009-present
Chair, University Faculty Senate Planning and Audit Committee, 2009-10.
Member, Vice President of Research Search Committee, 2007-08.
Member, President’s Budget Task Force, 2007-09
Member, FAU Board of Trustees, 2007-09.
Member, FAU Foundation Board of Directors, 2007-09.
Member, FAU Research Board of Directors, 2007-09.
President, University Faculty Senate, 2007-09
Member, University Strategic Planning Committee, 2007-09.
Chair, Academic Connections (Debate) Committee, 2007-08.
Member, Presidential Primary Debate Committee, 2007-08.
President-Elect, University Faculty Senate, 2006-2007.
Member, University Scholars Awards Committee, 2005-06.
Chair, University Scholars Awards Committee, 2004-05.
Member, Provost Search Committee, 2003.
Member, University Scholars Awards Committee, 2003-04.
Member, Steering Committee, University Faculty Senate, 2002-13.
President, Boca Raton Faculty Senate, 2002-06.
Vice President, University Faculty Council, 2002-04.
Chair, University Scholars Awards Committee, 2002-03.
Member, Advisory Committee for Faculty Senates, 2002-03.
Member, Core Curriculum/General Education Task Force, 2002-07.
Member, Student Mentoring Program, 2001-09.
Member, Athletic Advisory Board, 1991-2001.
University Scholars Awards Committee, 2001-02.
Member, Director of Student Placement Search Committee, 2001-02.
President-elect, Boca Raton Faculty Senate, 2000-02.
University Scholars Awards Committee, 2000-01.
University Scholars Awards Committee, 1999-2000.
Member, University Judiciary Committee, 1998-2007.
Member, University Faculty Senate, 1998-2014.
Member, Boca Raton Faculty Senate, 1997-2008.
Vice President, Boca Raton Faculty Senate, 1998-2000.
Chair, University Scholars Awards Committee, 1998-99.
Chair, University Scholars Awards Committee, 1997-98.
Member, Honors Convocation Task Force, 1997-98
Member, Excellence in Undergraduate Teaching and Advising Awards Committee, 1997-98.
Member, Dean of Students Search Committee, 1997-98
Member, Director of Alumni Affairs Search Committee, 1996-97.
Chair, University Scholars Awards Committee, 1996-97.
Chair, Excellence in Undergraduate Teaching & Advising Awards Com., 1995-96.
Member, FAU Student Newspaper Committee, 1993-96.
Chair, University Scholars Awards Committee, 1995-96.
Member, Dean of Graduate Studies Search Committee, 1992-93.
Member, Presidential Task Force on Honors and Awards, 1991-94.
Chair, University Scholars Awards Committee, 1994-95.
Chair, University Scholars Awards Committee, 1993-94.
Chair, University Scholars Awards Committee, 1992-93.
Member, FAU Press Committee, 1991-94.
Member, University Scholars Awards Committee, 1991-92.
Member, Sabbatical Ranking Committee, 1991-92.
Member, Teaching Enhancement Grant Committee, Chairman, 1990-91. Received $200,000 in grants (second highest in SUS).
Member, University Scholars Awards Committee, 1990-91.
Member, Student Affairs Advisory Committee, 1988-89.
Member, Teaching Enhancement Committee, 1987-89.
Member, International Student Exchange Committee, 1987- 89.
Member, Alumni—Student Liaison, Reunion Weekend, 1986-89
Member, Board of Directors, FAU Alumni Association, 1986-92.
Member, Student Constitution Committee, 1986-88.
Member, University Petitions Committee, 1982-85.

Athletics Committees

Member, Head Football Coach Search Committee, 2013.
FAU Representative to Coalition on Intercollegiate Athletics (COIA), 2011-present.
FAU Faculty Athletics Representative to the National Collegiate Athletics Association (NCAA), 2009-present.
Chair, Athletics Advisory Board (AAB), 2009-present.
Chair, University Faculty Senate Athletics Committee, 2009-present.
Member, Athletics Strategic Planning Committee, 2012-2013.
Member, Student Athletics Fee Committee, 2009-present.
Member, Institutional Control Committee, 2009-present.
Member, Student-Athlete Academic Performance Committee, 2009-present.
Member, Student-Athlete Well-being Committee, 2009-present.
Member, Academic Progress Planning Committee, 2009-present.
Member Student-Athlete Certification and Eligibility Committee. 2009-present.
Member, Student-Athlete Hall of Fame Committee, 2009-present.

College Committees

Department Committees

Acting Coordinator, Ph.D. Committee, 2012-2013.
Chair, Excellence in … Research, Teaching, and Ph.D. Program … Award Committee, 2008-present
Member, Ph.D. Committee, 2010-present.
Chair of Marketing Department, 1996-2004; 2005-2010.
Member, Faculty Recruitment Committee, 1990-1996.
Member, Ph.D. Admissions Committee, 1988-1996.
Member, Personnel Committee, 1988-1996.

Research: Publications

Shaw, Eric H. “The Quest for a General Theory of the Marketing System,” Journal of Historical Research in Marketing, Accepted for Vol. 6 (4), 2014 (forthcoming).
Shaw, Eric H. “Historical Analysis in Marketing,” in Encyclopedia of Management (3rd edition) Nick Lee and Andrew Farrell (editors), New York, NY: Wiley, 2014 (forthcoming).
Shaw, Eric H. “The Marketing Institution: An Analysis,” Journal of Historical Research in Marketing, Accepted for Vol. 6 (1), 2014 (forthcoming).
Branchik, Blaine and Eric H. Shaw “Net Transaction Value: A Model of High Involvement Decision Making in Buyer Choice Behavior,” Proceedings of the Conference on Pricing and Retailing, Dhruv Grewal et al (Editors) Wellesley, MA: Babson College, 2013.
Shaw, Eric H. “The Quest for a General Theory of the Marketing System,” Proceedings of the 16th Conference for Historical Analysis and Research in Marketing, Leighann Neilson (Editor), Copenhagen, Denmark: Association for Historical Research in Marketing, 2013.
Shaw, Eric H. “Marketing Strategy: from the Origin of the Concept to the Development of a Conceptual Framework,” Journal of Historical Research in Marketing, Vol. 4 (1) 2012, pp. 30-55.
[Most downloaded article in the Journal of Historical Research in Marketing
(1,575 downloads) in 2013, second most downloaded (1,152) in 2012.]
Shaw, Eric H. “A Comment on the Relationship between the History of Marketing Thought and the Development of Marketing Theory,” Marketing Theory, Vol. 11 (4) 2011, pp. 491-495.
Rutherford, Jana and Eric H. Shaw, “What was Old is New Again: The History of Nostalgia as a Buying Motive in Consumer Behavior,” in Proceedings of the 15th Conference for Historical Analysis and Research in Marketing, Leighann C. Neilson (editor), New York, NY: Association for Historical Research in Marketing, May 2011, pp. 157-166.
Shaw, Eric H. and Ian F. Wilkinson (Editors) “Special Issue Honoring Donald F. Dixon’s Contributions to Marketing Thought,” Journal of Historical Research in Marketing, Vol. 3 (1), 2011.
Shaw, Eric H. “Reflections on the Dixon’s Seminar: the Development of Marketing Thought and Theory,” Journal of Historical Research in Marketing, Vol. 3 (1), 2011, pp. 131-143.
Shaw, Eric H. “Marketing Myths and Marketing Realities: A Commentary on the Consumer as Voter, Judge and Jury,” Journal of Macromarketing, Vol. 31 (1), March 2011, pp. 100-104.
Shaw, Eric H. “Revisiting and Revising Alderson’s Formula to Measure the Productivity of the Aggregate Marketing System,” Marketing Theory, Vol. 10, No. 4, December 2010, 347-367.
Shaw, Eric H., D. G. Brian Jones and Paula A. McClean, “The Early Schools of Marketing Thought,” in Handbook of Marketing Theory, Pauline Maclaran, Michael Saren Barbara Stern and Mark Tadajewski (editors), London: Sage Publications, 2010, pp. 27-41.
Jones, D. G. Brian, Eric H. Shaw, and Paula A. McClean, “The Modern Schools of Marketing Thought,” in Handbook of Marketing Theory, Pauline Maclaran, Michael Saren, Barbara Stern and Mark Tadajewski (editors), London: Sage Publications, 2010, pp. 42-59.
Shaw, Eric H. “A General Theory of Systems Performance Criteria,” Interna-tional Journal of General Systems, Vol. 38, No. 8, November 2009, pp. 851-869.
Shaw, Eric H. “Reflections on the History of Marketing Thought,” Journal of Historical Research in Marketing, Vol. 1 (2) 2009, pp. 330-345.
Jones, D. G. Brian, Eric H. Shaw, and Deborah R. Goldring, “Stanley C. Hollander and the Conferences on Historical Research in Marketing,” Journal of Historical Research in Marketing, Vol. 1 (1), 2009, pp. 55-73.
Shaw, Eric H., William Lazer and Stephen Pirog, “Wroe Alderson: Father of Modern Marketing,” European Business Review, Vol. 19, No 6, 2007, 440-451 [Lead article].
Sheng, Shirley Ye and Eric H. Shaw, “The Evil Trade that Opened China to the West,” in Proceedings of the 13th Conference for Historical Analysis and Research in Marketing, Blaine J. Branchik (editor) Durham, NC: Association for Historical Research in Marketing, 2007, pp. 194-200.
Shaw, Eric H. “A Twenty-First Century Guide to Aldersonian Marketing Thought: A Review,” Journal of Macromarketing, Vol. 27 (2) June 2007, pp. 193-197.
Jones, D. G. Brian and Eric H. Shaw, “Historical Research in the Journal of Macromarketing, 1981–2005,” Journal of Macromarketing, Vol. 26 (2) December 2006, pp. 178-192.
Shaw, Eric H. and D. G. Brian Jones, “A History of Schools of Marketing Thought,” Marketing Theory, Vol. 5 (3) September, 2005, pp. 239-282.
[Reprinted in Philosophy of Marketing, Mark Tadajewski, and John O’Shaughnessy (eds.), London: Sage Publications, Vol. I, 2013. pp.]
[Reprinted in The History of Marketing Thought Mark Tadajewski and D.G. Brian Jones (eds.) London: Sage Publications, Vol. III, 2008, pp. 3-44.]
[Most downloaded article in the journal Marketing Theory Jan.-Dec. 2006, 2007, 2008, 2009. http://online.sage-pub.com/cgi/searchresults]
[Listed as #1 read in the category: “History, Thought, and Macromarketing,” by Stanley J. Shapiro, “A JMM-Based Macromarketing Doctoral-Level Reading List,” Journal of Macromarketing, Vol. 26, No. 2 (December), 2006, pp. 250-55.]
Shaw, Eric H. and Kendall Goodrich, “Marketing Strategy: From the History of the Concept to a Conceptual Framework,” in Proceedings of the 12th Conference for Historical Analysis and Research in Marketing, Leighann C. Nielson (editor), Long Beach, CA: Association for Historical Research in Marketing, 2005, pp. 265-274.
Shaw, Eric H. (Editor), Proceedings of the 11th Conference for Historical Analysis and Research in Marketing, Boca Raton, FL: Association for Historical Research in Marketing, 2003.
Shaw, Eric H. and D.G. Brian Jones, “The History of Schools of Marketing Thought,” in Proceedings of the 11th Conference for Historical Analysis and Research in Marketing, Shaw, Eric H., (editor) Boca Raton, FL: Association for Historical Research in Marketing, 2003, pp. 38-51.
Shaw, Eric H., and Stuart Alan, “The History of Cigarette Advertising,” in Encyclopedia of Advertising, Vol 1, John McDonourgh, Karen Egolf (eds.), NY: Fitzroy-Dearborn Publishers, Vol. 1, 2003, pp. 110-118.
Shaw, Eric H., “A. Eicoff & Company: A History,” in Encyclopedia of Advertising, Vol. 1, John McDonourgh and Karen Egolf (eds.), NY: Fitzroy-Dearborn Publishers, 2003, pp. 520-522
Jones, D. G. Brian and Eric H. Shaw, “A History of Marketing Thought,” in Handbook of Marketing, Barton Weitz, Robin Wensley (eds.), London: Sage Press, 2002, pp. 39-65.
[Listed as #1 read in the category: “Macromarketing: The Broader Context and Early Definitional Efforts,” by Stanley J. Shapiro, “A JMM-Based Macromarketing Doctoral-Level Reading List,” Journal of Macromarketing, Vol. 26, No. 2 (December), 2006, pp 250-55.]
[Reprinted in The History of Marketing Thought Mark Tadajewski and D.G. Brian Jones (eds.) London: Sage Publications, Vol. I, 2008, pp 165-208.]
Samli, A. Coskun and Eric H. Shaw, “Achieving Managerial Synergism: Balancing Strategic Business Units and Profit Centers,” Journal of Market-Focused Management, Vol. 5, No. 1, January 2002, pp. 59-73.
Shaw, Eric H., and Robert Tamilia, “Robert Bartels and the History of Marketing Thought,” Journal of Macromarketing, Vol. 21, No. 2, December 2001, pp. 132-38.
[Reprinted in The History of Marketing Thought, Mark Tadajewski and D.G. Brian Jones (eds.), London: Sage Publications, Vol II, 2008, pp 83-96.]
Lazer, William and Eric H. Shaw, and “Global Marketing Management: At the Dawn of the New Millennium,” Journal of International Marketing, Vol. 8, No.1, 2000, pp 65-77.
Shaw, Eric H., “Smart Thinking for Crazy Times: A Review,” Journal of Business to Business Marketing, Vol. 6, No. 1, 1999, pp. 89-93.
Shaw, Eric H., and Stephen F. Pirog, “A Systems Model of Household Behavior,” Journal of Marketing Theory and Practice, Vol. 5, No. 3, Summer 1997, pp. 17-30.
Shaw, Eric H., “New Dimensions in Marketing/Quality-of-Life Research: A Review,” Journal of Macromarketing, Vol 17, No. 1, 1997, pp. 132-36.
Samli, A. Coskun and Eric H. Shaw, “Strategic Business Units v. Profit Centers: A Critical Distinction,” Proceedings of the American Marketing Association Winter Educators' Conference, February 1997.
Shaw, Eric H., Marketing To Win, NY, NY: International Thompson Press, 1996.
Shaw, Eric H., “The First Dialogue on Macromarketing,” Journal of Macromarketing, Vol. 15, No. 1, Spring, 1995, pp. 7-20.
[Listed as #1 read in the category: “Macromarketing and Systems Thinking,” by Stanley J. Shapiro, “A JMM-Based Macromarketing Doctoral-Level Reading List,” Journal of Macromarketing, Vol. 26, No. 2 (December), 2006, pp 250-55.]
[Reprinted in The History of Marketing Thought Mark Tadajewski and D.G. Brian Jones (eds.) London: Sage Publications, Vol. I, 2008, pp 106-123.]
Shaw, Eric H., “Counter-Turbulence Marketing: A Proactive Strategy for Volatile Economic Times: A Review,” Journal of Macromarketing, Vol. 15, No. 1, Spring, 1995.
Shaw, Eric H., “Lessons from the Past: Early Marketing Textbooks from the 16th to 18th Centuries” Proceedings of the Seventh Conference on Historical Research in Marketing, 1995.
Shaw, Eric H., “The Utility of the Four Utilities Concept,” (reprinted with major revisions from “An Historical Analysis of the Four Utilities Concept”) in Ronald Fullerton (ed.), Research in Marketing, Greenwich, CO: JAI Press, 1994, pp. 47-66.
Shaw, Eric H., “A Review of Empirical Studies of Aggregate Marketing Costs and Productivity in the United States,” reprinted in Marketing, Stanley C. Hollander and Kathleen M. Rassuli (eds.), Vol. II, Brookfield, VT: Edward Elgar Publishing Co., 1993.
Shaw, Eric H., “An Historical Analysis of the Four Utilities Concept and its Relevance for Modern Marketing Thought,” Proceedings of the Fifth Conference on Historical Research in Marketing, 1991.
Shaw, Eric H., “A Review of Empirical Studies of Aggregate Marketing Costs and Productivity in the United States,” Journal of the Academy of Marketing Science, Vol. 18, No. 4, Fall, 1990, pp. 285-292.
Lazer, William and Eric H. Shaw, “Income, Assets and Consumption: The Relative Well Being of Mature Consumers,” Proceedings of the Second Conference on the Quality of Life/Marketing Interface, February 1990.
Lazer, William and Eric H. Shaw, “A Comparison of Selected Household Purchasing Expenditures in Japan and the United States,” Proceedings of the World Marketing Congress, International Conference Series Volume IV, June 1989.
Lazer, William, Eric H. Shaw and Chow Hou Wee (Co-Editors), Proceedings of the World Marketing Congress, International Conference Series Volume IV, Boca Raton, FL: Academy of Marketing Science, June 1989.
Shaw, Eric H., “Marketing Channels: Relationships and Performance, A Review,” Journal of Retailing, Vol. 64, No. 2, Summer, 1988.
Lazer, William and Eric H. Shaw, “Collegiate Business and Marketing Education: Historical Perspectives and Current Issues,” Proceedings of American Marketing Association Winter Educators' Conference, March 1988.
Lazer, William and Eric H. Shaw, “An Historical Analysis of Form Utility: Is it created by Manufacturing Operations or Marketing Management?” Proceedings of the American Marketing Association Winter Educators' Conference, March 1988.
Lazer, William and Eric H. Shaw, “Trends in Macro Consumption Patterns and Their Impact on the Quality of Life,” Proceedings of American Marketing Association Winter Educators' Conference, , March 1988.
Ross, Joel and Eric H. Shaw,, “Improving the Productivity of Service Organizations,” Industrial Management, Vol. 29, No. 5, September  October 1987, pp. 21- 25.
Lazer, William and Eric H. Shaw, “The Surprising Facts: Older Consumers Are Big Spenders,” National Monitor, reprinted from “How Older Americans Spend Their Money,” November  December 1987.
Lazer, William and Eric H. Shaw, “How Older Americans Spend Their Money,” American Demographics, Vol. 9, No. 3, September 1987, pp. 36-41.
Shaw, Eric H., William Lazer and Allen E. Smith, “Macro Consumption Patterns of Black American Households,” Proceedings of the First Conference on Minority Marketing, November 1987.
Shaw, Eric H., “Marketing Efficiency and Performance: An Historical Analysis,” Proceedings of the Third Conference on Historical Research in Marketing, 1987.
Lazer, William and Eric H. Shaw, “Product Life Cycle,” in Handbook of Modern Marketing, 2nd ed., Victor P. Buell, (ed.), McGrawHill, Sec 3, Ch 1, pp. 151-11, 1986.
Stanton, John, Jeffrey Lowenhar and Eric H. Shaw, “Replication of a Choice Model,” Decision Sciences, Vol. 9, No. 1, January 1984.
Shaw, Eric H., “Plato and the Socio-Economic Foundations of Marketing: An Historical Analysis in the Development of Macro-Marketing Thought,” Proceedings of the First North American Workshop on Historical Research in Marketing, 1983.
Dixon, Donald F. and Eric H. Shaw, “Environmental Alternatives: What do Consumers Want,” Proceedings of the Southern Marketing Association, 1980.
Shaw, Eric H. and Donald F. Dixon, “Exchange: A Conceptualization,” Theoretical Developments in Marketing, Vol. 2, February 1980.
Shaw, Eric H., ‘Endorser Effectiveness in an Advertising Context: A Discussant's Comments,” Proceedings of the Southern Marketing Association, 1980
Shaw, Eric H., John Dugan and Brad Clark “An Evaluation and Empirical Test of Vroom's Theory of Motivation,” Proceedings of the Eastern Academy of Management, , May 1978.
Stanton, John, Jeffrey Lowenhar and Eric H. Shaw, “The Prediction of Brand Preference: A Composition vs. Decomposition Approach,” Proceedings of the American Institute for Decision Sciences National Conference, Vol. 7, November 1977.
Thomas F. Zimmerer and Eric H. Shaw, “Organizational Behavior: A Macro – Micro Systems Approach,” Proceedings of the American Institute for Decision Sciences Southeast Regional Conference, February 1977.
Shaw, Eric H., Gloria Thomas and Brad Clark, “The Application of a MultiAttribute Distance Model to the Prediction of Satisfaction,” Proceedings of the American Institute for Decision Sciences Northeast Regional Conference, May 1976.