Research

Department of Marketing Florida Atlantic University Boca Raton, FL 33431

Telephone: 561 297-3639 Fax: (561) 297-3978 E-mail: shaw@fau.edu

SERVICE

BUSINESS COMMUNITY

Riverwalk, consulting and expert witness on deceptive advertising practices, 2008.

Cross Media, measured advertising effectiveness of televised product placement, 2002.

General Electric, consulting and expert witness on violation of trade secrets, 2000.

Carnival Cruise Lines, consulting and expert witness on brand infringement, 1999.

Supersonic Services, Inc., general marketing consulting, 1999.

Yellow Book of Florida Directories, L.P., conducted market research survey of usage, 1988.

SoftDev, Inc., updated Business Plan and Marketing Strategy for company expansion, 1997.

SoftDev, Inc., developed a Business Plan and Marketing Strategy for company expansion, 1996.

Fine Printing Impressions, Inc., general marketing consulting, 1995.

Tech Find, Inc., developed a Business Plan and Marketing Strategy for a new company start up, 1994.

Mystique of the Palm Beaches, developed a Business Plan and Marketing Strategy for a company expansion, 1993.

Imaging Dynamics, Inc., developed a Business Plan and Marketing Strategy for a new company start up, 1992.

Promotion Committee, Palm Beach Business Development Board, 1990-1991.

Marketing Committee, Palm Beach Business Development Board, 1990-1991.

CRC Press Inc., developed a Business Plan and Marketing Strategy for a new product introduction, 1988.

Blue Cross Blue Shield of Florida, identified Market Segments and developed Marketing Strategies for a new product introduction, 1987.

SERVICE: PROFESSIONAL

President, Conferences on Historical Analysis and Research in Marketing (CHARM) Association, 2009-present.

Editorial Review Board, Journal of Strategic Marketing, 2009-present.

Associate Editor, Journal of Historical Research in Marketing, 2007-present.

Judge, South Florida Interactive Excellence Awards (SOFIE) for best e-commerce advertising and promotions, 2006

Bar Grievance Committee for the 15th Judicial Circuit of Palm Beach County, 2006-present

Program Chair, Conference on Historical Analysis and Research in Marketing, 2005.

Ad Hoc Reviewer, Marketing Theory, 2005

Editorial Review Board, European Business Review, 2005-present

Proceedings Editor, Conference on Historical Analysis and Research in Marketing, 2003.

Reviewer, Prentice Hall, College Book Division, 2002.

Vice President, Association for Historical Research in Marketing, 2000-present.

Reviewer, Journal of Business to Business Marketing, Book Review, 1999.

Reviewer, Irwin, College Book Division, 1997

Reviewer, Journal of MacroMarketing, Book Review, 1997.

Reviewer, Journal of MacroMarketing, Book Review, 1995.

Reviewer, AMS/ACRA, Conference, 1994.

Reviewer, Prentice Hall, College Book Division, 1993.

Review Board, Journal of MacroMarketing, 1991-present.

Reviewer, Academy of Marketing Science Doctoral Competition, 1991.

Board of Directors, Gold Coast Chapter of the American Marketing Association, 1981-82 to 1985-86; 1991-92.

Track Chair, MacroMarketing Conference, 1990, 1989, 1988, 1987.

Reviewer, MacroMarketing Conference, 1990, 1989, 1988, 1987.

Discussant, MacroMarketing Conference, 1990, 1989, 1988, 1987.

Advisory Committe, Conferences on Historical Research in Marketing, 89-present.

Conference Director, World Marketing Congress, 1988-89.

Proceedings Co-editor, World Marketing Congress, 1988-89.

Session Chair, Reviewer & Discussant, Quality of Life Conference, 1989, 1995

Track Chair, Marketing History Conference, 1995, 1993, 1991, 1989, 1987, 1985.

Reviewer, Marketing History Conference, 1996, 1994, 1992, 1990, 1988, 1986, 1984.

Track Chair, AMA Winter Educators' Conference, 1988.

Reviewer, AMA Winter Educators' Conference, 1995, 1993, 1992, 1988.

Discussant, AMA Winter Educators' Conference, 1988.

Reviewer, Journal of Retailing, Book Review, 1988.

Reviewer, McGraw-Hill, Textbook Division, 1988.

Reviewer, Prentice Hall, College Book Division, 1987.

SERVICE: ACADEMIC

State University System Committees Academic Council of Faculty Senates (ACFS), Advisory to Chancellor of the Board of Governors, 2006-present.

Discipline Coordinator for Marketing, Statewide Course Numbering System (SCNS), 2006-2009.

Academic Council of Faculty Senates (ACFS), Advisory to Chancellor of the Board of Regents (later Board of Governors), 2000-2004.

University Committees

Member, Interim Provost Advisory Search Committee, 2009-presemt

NCAA Faculty Athletic Representative, 2009-present

Member, Vice President of Research Search Committee, 2007-2008

President’s Budget Task Force, 2007-09

Member, FAU Board of Trustees, 2007-2009

Member, FAU Foundation Board of Directors, 2007- 2009

President, University Faculty Senate, 2007-2009

Member, University Strategic Planning Committee, 2007-present

Chair, Academic Connections (Debate) Committee, 2007-08

Member, Presidential Primary Debate Committee, 2007-08

President-Elect, University Faculty Senate, 2006-2007

Member, University Scholars Awards Committee, 2005-06.

Chair, University Scholars Awards Committee, 2004-05.

Member, Provost Search Committee, 2003.

Member, University Scholars Awards Committee, 2003-04.

Member, Steering Committee, University Faculty Senate, 2002-present.

President, Boca Raton Faculty Senate, 2002-06.

Vice President, University Faculty Council, 2002-04.

Chair, University Scholars Awards Committee, 2002-03.

Member, Advisory Committee for Faculty Senates, 2002-2003.

Member, Core Curriculum/General Education Task Force, 2002-07.

Member, Student Mentoring Program, 2001-09.

Member, Athletic Advisory Board, 1991-2001.

University Scholars Awards Committee, 2001-02.

Member, Director of Student Placement Search Committee, 2001-02.

President-elect, Boca Raton Faculty Senate, 2000-02.

University Scholars Awards Committee, 2000-01.

University Scholars Awards Committee, 1999-00.

Member, University Judiciary Committee, 1998-2007

Member, University Faculty Senate, 1998 present.

Member, Boca Raton Faculty Senate, 1997-present.

Vice President, Boca Raton Faculty Senate, 1998-2000

Chair, University Scholars Awards Committee, 1998-99.

Chair, University Scholars Awards Committee, 1997-98.

Member, Honors Convocation Task Force, 1997-98

Member, Excellence in Undergraduate Teaching and Advising Awards Committee, 1997-98.

Member, Dean of Students Search Committee, 1997-1998

Member, Director of Alumni Affairs Search Committee, 1996-97.

Chair, University Scholars Awards Committee, 1996-97.

Chair, Excellence in Undergraduate Teaching & Advising Awards Com., 1995-96.

Member, FAU Student Newspaper Committee, 1993 to 1996.

Chair, University Scholars Awards Committee, 1995-96.

Member, Dean of Graduate Studies Search Committee, 1992 to 1993.

Member, Presidential Task Force on Honors and Awards, 1991 to 1994.

Chair, University Scholars Awards Committee, 1994-95.

Chair, University Scholars Awards Committee, 1993-94.

Chair, University Scholars Awards Committee, 1992-93.

FAU Press Committee, 1991 to 1994.

Member, University Scholars Awards Committee, 1991-92.

Member, Sabbatical Ranking Committee, 1991 to 1992.

Member, Teaching Enhancement Grant Committee, Chairman, 1990 to 91. Received $200,000 in grants (second highest in SUS).

Member, University Scholars Awards Committee, 1990-91.

Member, Student Affairs Advisory Committee, 1988-89.

Teaching Enhancement Committee, 1987-89.

Member, International Student Exchange Committee, 1987- 89.

Member, Alumni—Student Liaison, Reunion Weekend, 1986-89

Member, Board of Directors, FAU Alumni Association, 1986 to 1992.

Member, Student Constitution Committee, 1986 to 1988.

Member, University Petitions Committee, 1982 to 1985.

College Committees

Executive Committee, 1996-2004, 2005-present

Member, Promotion and Tenure Committee, 2004-2005

Member, College of Business—Alumni Steering Committee, 2001-2002.

Member, Teaching Incentive Program Selection Committee, 2001.

Member, Search Committee, Chair Department of Industry Studies, 1998-99.

Chair, Marketing Plan for MBA Program Committee, 1998-1999.

Chair, New Courses and Programs Committee, 1997-98.

Chair, New Courses and Programs Committee, 1997-98.

Chair, Search Committee, Program Director for Health Administration, 1997-98.

Member, Search Committee, Assistant Professor of Health Administration, 1997-1998

Acting Director, proposed School of Industry Studies, 1996-99

Director, Joint Programs and Strategic Alliances, 1996-98

Coordinator, Professional Services Strategic Industry Unit, 1996-98

Chair, Excellence in Undergraduate Teaching Awards Committee, 1995-96.

Member, Undergraduate Council, 1995-1997

Chair, Curriculum Committee, Chair, 1990 92, member 1989-1995.

Member, Accelerated BBA Program, 1990 to 1993.

Chair, Scholarship Committee, Chairperson, 1985 to 1992.

AACSB Reaccreditation Committee, 1985 to 1988.

Steering and Policy Committee, Secretary, 1986 to 1988.

Secretary, Computer Committee, 1986 to 1988.

Member, Petitions Committee, 1982 to 1988.

Chair, Ph.D. in Business Planing Committee, Chairperson, 1985 to 1987.

Chair, FAU - FIU Ph.D. Planning Committee Liaison, Chairperson, 1985-87.

Chair, 1996-2004; 2005-present

Member, Faculty Recruitment Committee, 1990-96.

Member, Ph.D. Admissions Committee, 1988-96.

Member, Personnel Committee, 1988-96.

Send comments to Dr. Shaw at shaw@fau.edu.

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