Curriculum Vitae
Dr. Eric Shaw
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Educational
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Department of Marketing Florida Atlantic University Boca Raton, FL 33431 |
Telephone: 561 297-3639 Fax: (561) 297-3978 E-mail: shaw@fau.edu |
RESEARCH
PUBLICATIONS "Historical Research in the Journal of Macromarketing,1981–2005," Journal of Macromarketing, with D. G. Brian Jones, Vol. 26 (2) December 2006, pp. 1-15.
"A History of Schools of Marketing Thought," Marketing Theory, with D. G. Brian Jones, Vol 5 (3) September, 2005, pp. 239-282.
"Marketing Strategy: From the history of a concept to a Conceptual Framework," with Kendall Goodrich, in Proceedings of the 12th Conference for Historical Analysis and Research in Marketing, Leighann C. Nielson (editor), Long Beach, CA: Association for Historical Research in Marketing, 2005, pp. 265-274.
Proceedings of the 11th Conference for Historical Analysis and Research in Marketing, Eric H. Shaw (editor), Boca Raton, FL: Association for Historical Research in Marketing, 2003.
"The History of Schools of Marketing Thought," Proceedings of the 11th Conference for Historical Analysis and Research in Marketing, Eric H. Shaw (ed.), Boca Raton, FL: Association for Historical Research in Marketing, 2003, pp. 38-51.
"The History of Cigarette Advertising," in Encyclopedia of Advertising, Vol 1, John McDonourgh and Karen Egolf (eds.), with Stuart Alan, NY: Fitzroy-Dearborn Publishers, Vol. 1, 2003, pp. 110-118.
"A. Eicoff & Company: A History," Encyclopedia of Advertising, Vol. 1, John McDonourgh and Karen Egolf (eds.), NY: Fitzroy-Dearborn Publishers, 2003, pp. 520-522
"The History of Marketing Thought," in Handbook of Marketing, Barton Weitz and Robin Wensley (eds.), with D.G. Brian Jones, London: Sage Press, 2002, pp. 39-65.
Achieving Managerial Synergism: Balancing Strategic Business Units and Profit Centers,” Journal of Market-Focused Management, with Josh Samli, Vol. 5, No. 1, January 2002, pp. 59-73.
"Robert Bartels and the History of Marketing Thought," Journal of Macromarketing, with Robert Tamilia, Vol. 21, No. 2, December 2001, pp. 132-38.
"Global Marketing Management: At the Dawn of the New Millennium," Journal of International Marketing, with William Lazer, Vol. 8, No.1, 2000, pp 65-77.
"Smart Thinking for Crazy Times: A Review," Journal of Business to Business Marketing, Vol. 6, No. 1, 1999, pp. 89-93.
"A Systems Model of Household Behavior," Journal of Marketing Theory and Practice, with Stephen Pirog, Vol. 5, No. 3, Summer 1997, pp. 17-30.
"New Dimensions in Marketing/Quality-of-Life Research: A Review," Journal of Macromarketing, Vol 17, No. 1, 1997, pp. 132-36.
"Strategic Business Units v. Profit Centers: A Critical Distinction," Proceedings of the American Marketing Association Winter Educators' Conference, with A. Coskun Samli, February 1997.
Marketing To Win, International Thompson Press, 1996.
"The First Dialogue on Macromarketing," Journal of Macromarketing, Vol. 15, No. 1, Spring, 1995, pp. 7-20.
"Counter-Turbulence Marketing: A Proactive Strategy for Volatile Economic Times: A Review," Journal of Macromarketing, Vol. 15, No. 1, Spring, 1995.
"Lessons from the Past: Early Marketing Textbooks from the 16th to 18th Centuries" Proceedings of the Seventh Conference on Historical Research in Marketing, 1995.
"The Utility of the Four Utilities Concept," (reprinted with major revisions from "An Historical Analysis of the Four Utilities Concept…"), in Ronald Fullerton (ed.), Research in Marketing, Greenwich, CO: JAI Press, 1994, pp. 47-66.
"A Review of Empirical Studies of Aggregate Marketing Costs and Productivity in the United States," reprinted in Marketing, in Stanley C. Hollander and Kathleen M. Rassuli (eds.), Vol. II, Brookfield, VT: Edward Elgar Publishing Co., 1993.
"An Historical Analysis of the Four Utilities Concept and its Relevance for Modern Marketing Thought," Proceedings of the Fifth Conference on Historical Research in Marketing, 1991.
"A Review of Empirical Studies of Aggregate Marketing Costs and Productivity in the United States," Journal of the Academy of Marketing Science, Vol. 18, No. 4, Fall, 1990, pp. 285-292.
"Income, Assets and Consumption: The Relative Well Being of Mature Consumers," Proceedings of the Second Conference on the Quality of Life/Marketing Interface, with William Lazer, February 1990.
"A Comparison of Selected Household Purchasing Expenditures in Japan and the United States," Proceedings of the World Marketing Congress, International Conference Series Volume IV, with William Lazer, June 1989.
Proceedings of the World Marketing Congress, International Conference Series Volume IV, Co-Editor, with William Lazer and Chow Hou Wee, Boca Raton, FL: Academy of Marketing Science, June 1989.
"Marketing Channels: Relationships and Performance, A Review," Journal of Retailing, Vol. 64, No. 2, Summer, 1988.
"Collegiate Business and Marketing Education: Historical Perspectives and Current Issues," Proceedings of American Marketing Association Winter Educators' Conference, with William Lazer, March 1988.
"An Historical Analysis of Form Utility: Is it created by Manufacturing Operations or Marketing Management?," Proceedings of the American Marketing Association Winter Educators' Conference, March 1988.
"Trends in Macro Consumption Patterns and Their Impact on the Quality of Life," Proceedings of American Marketing Association Winter Educators' Conference, with William Lazer, March 1988.
"Improving the Productivity of Service Organizations," Industrial Management, with Joel Ross, Vol. 29, No. 5, September-October 1987, pp. 21-25.
"How Older Americans Spend Their Money," American Demographics, with William Lazer, Vol. 9, No. 3, September 1987, pp. 36-41.
"The Surprising Facts: Older Consumers Are Big Spenders," National Monitor, reprinted from "How Older Americans Spend Their Money," with William Lazer, November-December 1987.
"Macro Consumption Patterns of Black American Households," Proceedings of the First Conference on Minority Marketing, with William Lazer and Allen E. Smith,. November 1987
"Marketing Efficiency and Performance: An Historical Analysis," Proceedings of the Third Conference on Historical Research in Marketing, 1987.
"Product Life Cycle," in Handbook of Modern Marketing, 2nd ed., Victor P. Buell, (ed.), McGraw-Hill, Sec 3, Ch 1, pp.151-.11.,with William Lazer, 1986.
"Replication of a Choice Model," Decision Sciences, with John Stanton and Jeffrey Lowenhar, Vol. 9, No. 1, January 1984.
"Plato and the Socio-Economic Foundations of Marketing: An Historical Analysis in the Development of Macro-Marketing Thought," Proceedings of the First North American Workshop on Historical Research in Marketing, 1983.
"Exchange: A Conceptualization," Theoretical Developments in Marketing, with Donald Dixon, Vol. 2, February 1980.
"Environmental Alternatives: What do Consumers Want," Proceedings of the Southern Marketing Association, with Donald F. Dixon, 1980.
‘Endorser Effectiveness in an Advertising Context: A Discussant's Comments," Proceedings of the Southern Marketing Association, 1980
"An Evaluation and Empirical Test of Vroom's Theory of Motivation," Proceedings of the Eastern Academy of Management, with J. Dugan and B. Clark, May 1978.
"The Prediction of Brand Preference: A Composition vs. Decomposition Approach," Proceedings of the American Institute for Decision Sciences National Conference, with John Stanton and Jeffrey Lowenhar, Vol. 7, November 1977.
"Organizational Behavior: A Macro-Micro Systems Approach," Proceedings of the American Institute for Decision Sciences Southeast Regional Conference, with T. F. Zimmerer, February 1977.
"The Application of a Multi-Attribute Distance Model to the Prediction of Satisfaction," Proceedings of the American Institute for Decision Sciences Northeast Regional Conference, with G. Thomas and B. Clark, May 1976.
FULL-LENGTH REFERRED UNPUBLISHED PAPERS PRESENTED AT NATIONAL/INTERNATIONAL CONFERENCES
"A Review of Empirical Studies of Aggregate Marketing Costs and Productivity in the United States," paper presented at the MacroMarketing Conference, San Francisco,CA, August 1988.
"Concepts of Inputs and Outputs in the Efficiency of Micro and Macro Marketing Systems," paper presented at the MacroMarketing Conference, Montreal, Canada, August 1987.
"A Theoretical Model of Criteria for Evaluating Performance in Marketing Systems," paper presented at the MacroMarketing Conference, Providence RI, August 1983.
"Macro-Marketing Systems Performance: A Conceptualization," paper presented at the MacroMarketing Conference, Atlanta GA, August 1982.
NEWSPAPER ARTICLES
"The Marketing Information Systems Using A Personal Computer," Boca Raton News, Business Supplement, December 3, 1985, pp. 6-7.
"The Emerging Market for Personal Computers," Boca Raton News, Business Supplement, May 28, 1985, pp. 6-7.
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Send comments to Dr. Shaw at shaw@fau.edu.
Updated August 2006 by Dianne Parkerson.