Service

Department of Marketing 209 Fleming Hall (Bldg. 24) Florida Atlantic University Boca Raton, FL 33431

Telephone: (561) 297-2123 Fax: (561) 297-3978 E-mail: shaw@fau.edu www. fau.edu/~shaw

PUBLICATIONS

Shaw, Eric H. “A Comment on the Relationship between the History of Marketing Thought and the Development of Marketing Theory,” Marketing Theory, Vol. 11 (2) July, 2011, forthcoming.

Rutherford, Jana and Eric H. Shaw, “What was Old is New Again: The History of Nostalgia as a Buying Motive in Consumer Behavior,” in Proceedings of the 15th Conference for Historical Analysis and Research in Marketing, Leighann C. Neilson (editor) New York, NY: Association for Historical Research in Marketing, May 2011, pp. 157-166.

Shaw, Eric H. and Ian F. Wilkinson (Editors) “Special Issue Honoring Donald F. Dixon’s Contributions to Marketing Thought,” Journal of Historical Research in Marketing, Vol. 3 No. 1, 2011.

Shaw, Eric H. “Reflections on the Dixon’s Seminar: the Development of Marketing Thought and Theory,” Journal of Historical Research in Marketing, Vol. 3 No. 1, 2011, pp. 131-143.

Shaw, Eric H. “Marketing Myths and Marketing Realities: A Commentary on the Consumer as Voter, Judge and Jury,” Journal of Macromarketing, Vol. 31, No. 1, March 2011, pp. 100-104.

Shaw, Eric H. “Revisiting and Revising Alderson’s Formula to Measure the Productivity of the Aggregate Marketing System,” Marketing Theory, Vol. 10, No. 4, December 2010, 347-367.

Shaw, Eric H., D. G. Brian Jones and Paula A. McClean, “The Early Schools of Marketing Thought” in Handbook of Marketing Theory, Pauline Maclaran, Michael Saren and Mark Tadajewski (editors), London: Sage Publications, 2010, pp. 27-41.

Jones, D. G. Brian, Eric H. Shaw, and Paula A. McClean, “The Modern Schools of Marketing Thought” in Handbook of Marketing Theory, Pauline Maclaran, Michael Saren and Mark Tadajewski (editors), London: Sage Publications, 2010, pp. 42-59.

Shaw, Eric H. “A General Theory of Systems Performance Criteria,” International Journal of General Systems, Vol. 38, No. 8, November 2009, pp. 851-869. Online at: http://www.informaworld.com/smpp/section?content=a915122782&fulltext=713240928

Shaw, Eric H. “Reflections on the History of Marketing Thought,” Journal of Historical Research in Marketing, Vol. 1 (2) 2009, pp. 330-345. .

Jones, D. G. Brian, Eric H. Shaw, and Deborah R. Goldring, “Stanley C. Hollander and the Conferences on Historical Research in Marketing,” Journal of Historical Research in Marketing, Vol. 1 (1), 2009, pp. 55-73.

Shaw, Eric H., William Lazer and Stephen Pirog, “Wroe Alderson: Father of Modern Marketing,” European Business Review, Vol. 19, No 6, 2007,440-451 [Lead article].

Sheng, Shirley Ye and Eric H. Shaw, “The Evil Trade that Opened China to the West,” in Proceedings of the 13th Conference for Historical Analysis and Research in Marketing, Blaine J. Branchik (editor) Durham, NC: Association for Historical Research in Marketing, 2007, pp. 194-200.

Eric H. Shaw “A Twenty-First Century Guide to Aldersonian Marketing Thought: A Review,” Journal of Macromarketing, Vol. 27 (2) June 2007, pp. 193-197.

Eric H. Shaw "Historical Research in the Journal of Macromarketing,1981–2005," Journal of Macromarketing, Vol. 26 (2) December 2006, pp. 178-192.

Shaw, Eric H. and D. G. Brian Jones, "A History of Schools of Marketing Thought," Marketing Theory, Vol 5 (3) September, 2005, pp. 239-282.
[Most downloaded article in the journal Marketing Theory Jan.-Dec. 2006, http://online.sage-pub.com/cgi/searchresults] [Listed as #1 read in the category: “History, Thought, and Macromarketing,” by Stanley J. Shapiro, “A JMM-Based Macromarketing Doctoral-Level Reading List,” Journal of Macromarketing, Vol. 26, No. 2 (December), 2006, pp 250-55.] [Reprinted in The History of Marketing Thought Mark Tadajewski and D.G. Brian Jones (eds.) London: Sage Publications, Vol. III, 2008, pp 3-44.]

Shaw, Eric H. and Kendall Goodrich, "Marketing Strategy: From the history of a concept to a Conceptual Framework," in Proceedings of the 12th Conference for Historical Analysis and Research in Marketing, Leighann C. Nielson (editor), Long Beach, CA: Association for Historical Research in Marketing, 2005, pp. 265-274.

Shaw, Eric H. Proceedings of the 11th Conference for Historical Analysis and Research in Marketing, Eric H. Shaw (editor), Boca Raton, FL: Association for Historical Research in Marketing, 2003.

Shaw, Eric H. and D.G. Brian Jones, "The History of Schools of Marketing Thought," Proceedings of the 11th Conference for Historical Analysis and Research in Marketing, Shaw, Eric H., (editor) Boca Raton, FL: Association for Historical Research in Marketing, 2003, pp. 38-51.

Shaw, Eric H., and Stuart Alan, "The History of Cigarette Advertising," in Encyclopedia of Advertising, Vol 1, John McDonourgh and Karen Egolf (eds.), NY: Fitzroy-Dearborn Publishers, Vol. 1, 2003, pp. 110-118.

Shaw, Eric H. "A. Eicoff & Company: A History," in Encyclopedia of Advertising, Vol. 1, John McDonourgh and Karen Egolf (eds.), NY: Fitzroy-Dearborn Publishers, 2003, pp. 520-522

Jones, D. G. Brian and Eric H. Shaw, "The History of Marketing Thought," in Handbook of Marketing, Barton Weitz and Robin Wensley (eds.), London: Sage Press, 2002, pp. 39-65.
[Listed as #1 read in the category: “Macromarketing: The Broader Context and Early Definitional Efforts,” by Stanley J. Shapiro, “A JMM-Based Macromarketing Doctoral-Level Reading List,” Journal of Macromarketing, Vol. 26, No. 2 (December), 2006, pp 250-55.] [Reprinted in The History of Marketing Thought Mark Tadajewski and D.G. Brian Jones (eds.) London: Sage Publications, Vol. I, 2008, pp 165-208.]

Samli, A. Coskun and Eric H. Shaw, Achieving Managerial Synergism: Balancing Strategic Business Units and Profit Centers,” Journal of Market-Focused Management, Vol. 5, No. 1, January 2002, pp. 59-73.

Shaw, Eric H., and Robert Tamilia, "Robert Bartels and the History of Marketing Thought," Journal of Macromarketing, Vol. 21, No. 2, December 2001, pp. 132-38.
[Reprinted in The History of Marketing Thought, Mark Tadajewski and D.G. Brian Jones (eds.), London: Sage Publications, Vol II, 2008, pp 83-96.]

Lazer, William and Eric H. Shaw, "Global Marketing Management: At the Dawn of the New Millennium," Journal of International Marketing, Vol. 8, No.1, 2000, pp 65-77.

Shaw, Eric H., "Smart Thinking for Crazy Times: A Review," Journal of Business to Business Marketing, Vol. 6, No. 1, 1999, pp. 89-93.

Shaw, Eric H., and Stephen F. Pirog, "A Systems Model of Household Behavior," Journal of Marketing Theory and Practice,, Vol. 5, No. 3, Summer 1997, pp. 17-30.

Shaw, Eric H., "New Dimensions in Marketing/Quality-of-Life Research: A Review," Journal of Macromarketing, Vol 17, No. 1, 1997, pp. 132-36.

A. Coskun Samli and Shaw, Eric H., "Strategic Business Units v. Profit Centers: A Critical Distinction," Proceedings of the American Marketing Association Winter Educators' Conference, February 1997.

Shaw, Eric H., Marketing To Win, International Thompson Press, 1996.

Shaw, Eric H., "The First Dialogue on Macromarketing," Journal of Macromarketing, Vol. 15, No. 1, Spring, 1995, pp. 7-20.
[Listed as #1 read in the category: “Macromarketing and Systems Thinking,” by Stanley J. Shapiro, “A JMM-Based Macromarketing Doctoral-Level Reading List,” Journal of Macromarketing, Vol. 26, No. 2 (December), 2006, pp 250-55.] [Reprinted in The History of Marketing Thought Mark Tadajewski and D.G. Brian Jones (eds.) London: Sage Publications, Vol. I, 2008, pp 106-123.]

Shaw, Eric H., "Counter-Turbulence Marketing: A Proactive Strategy for Volatile Economic Times: A Review," Journal of Macromarketing, Vol. 15, No. 1, Spring, 1995.

Shaw, Eric H., "Lessons from the Past: Early Marketing Textbooks from the 16^th to 18^th Centuries" Proceedings of the Seventh Conference on Historical Research in Marketing, 1995.

Shaw, Eric H., "The Utility of the Four Utilities Concept," (reprinted with major revisions from "An Historical Analysis of the Four Utilities Concept…"), in Ronald Fullerton (ed.), Research in Marketing, Greenwich, CO: JAI Press, 1994, pp. 47-66.

Shaw, Eric H., "A Review of Empirical Studies of Aggregate Marketing Costs and Productivity in the United States," reprinted in Marketing, in Stanley C. Hollander and Kathleen M. Rassuli (eds.), Vol. II, Brookfield, VT: Edward Elgar Publishing Co., 1993.

Shaw, Eric H., "An Historical Analysis of the Four Utilities Concept and its Relevance for Modern Marketing Thought," Proceedings of the Fifth Conference on Historical Research in Marketing, 1991.

Shaw, Eric H., "A Review of Empirical Studies of Aggregate Marketing Costs and Productivity in the United States," Journal of the Academy of Marketing Science, Vol. 18, No. 4, Fall, 1990, pp. 285-292.

Lazer, William and Shaw, Eric H., "Income, Assets and Consumption: The Relative Well Being of Mature Consumers," Proceedings of the Second Conference on the Quality of Life/Marketing Interface, February 1990.

Lazer, William and Shaw, Eric H., "A Comparison of Selected Household Purchasing Expenditures in Japan and the United States," Proceedings of the World Marketing Congress, International Conference Series Volume IV, June 1989.

Lazer, William, Eric H. Shaw and Chow Hou Wee (Co-Editors), Proceedings of the World Marketing Congress, International Conference Series Volume IV, Boca Raton, FL: Academy of Marketing Science, June 1989.

Eric H. Shaw "Marketing Channels: Relationships and Performance, A Review," Journal of Retailing, Vol. 64, No. 2, Summer, 1988.

Lazer, William and Eric H. Shaw "Collegiate Business and Marketing Education: Historical Perspectives and Current Issues," Proceedings of American Marketing Association Winter Educators' Conference, March 1988.

Lazer, William and Eric H. Shaw, "An Historical Analysis of Form Utility: Is it created by Manufacturing Operations or Marketing Management?," Proceedings of the American Marketing Association Winter Educators' Conference, March 1988.

Lazer, William and Eric H. Shaw, "Trends in Macro Consumption Patterns and Their Impact on the Quality of Life," Proceedings of American Marketing Association Winter Educators' Conference, March 1988.

Ross, Joel and Eric H. Shaw, "Improving the Productivity of Service Organizations," Industrial Management, Vol. 29, No. 5, September-October 1987, pp. 21-25.

Lazer, William and Eric H. Shaw, "The Surprising Facts: Older Consumers Are Big Spenders," National Monitor, reprinted from "How Older Americans Spend Their Money,", November-December 1987.

Lazer, William and Eric H. Shaw, "How Older Americans Spend Their Money," American Demographics, Vol. 9, No. 3, September 1987, pp. 36-41.

Shaw, Eric H., William Lazer and Allen E. Smith, "Macro Consumption Patterns of Black American Households," Proceedings of the First Conference on Minority Marketing, November 1987

Shaw, Eric H. "Marketing Efficiency and Performance: An Historical Analysis," Proceedings of the Third Conference on Historical Research in Marketing, 1987.

Lazer, William and Eric H. Shaw, "Product Life Cycle," in Handbook of Modern Marketing, 2nd ed., Victor P. Buell, (ed.), McGraw-Hill, Sec 3, Ch 1, pp.151-.11., 1986.

Stanton, John, Jeffrey Lowenhar and Eric H. Shaw, "Replication of a Choice Model," Decision Sciences, Vol. 9, No. 1, January 1984.

Eric H. Shaw, "Plato and the Socio-Economic Foundations of Marketing: An Historical Analysis in the Development of Macro-Marketing Thought," Proceedings of the First North American Workshop on Historical Research in Marketing, 1983.

Dixon, Donald F. and Eric H. Shaw, "Environmental Alternatives: What do Consumers Want," Proceedings of the Southern Marketing Association,, 1980.

Eric H. Shaw and Donald Dixon, "Exchange: A Conceptualization," Theoretical Developments in Marketing, Vol. 2, February 1980.

Eric H. Shaw "Endorser Effectiveness in an Advertising Context: A Discussant's Comments," Proceedings of the Southern Marketing Association, 1980

Shaw, Eric H., John Dugan and Brad Clark, "An Evaluation and Empirical Test of Vroom's Theory of Motivation," Proceedings of the Eastern Academy of Management, May 1978.

John Stanton, Jeffrey Lowenharand Eric H. Shaw, "The Prediction of Brand Preference: A Composition vs. Decomposition Approach," Proceedings of the American Institute for Decision Sciences National Conference, Vol. 7, November 1977.

Thomas F. Zimmerer and Eric H. Shaw, "Organizational Behavior: A Macro-Micro Systems Approach," Proceedings of the American Institute for Decision Sciences Southeast Regional Conference, February 1977.

Shaw, Eric H., Gloria Thomas and Brad Clark, quot;The Application of a Multi-Attribute Distance Model to the Prediction of Satisfaction," Proceedings of the American Institute for Decision Sciences Northeast Regional Conference, May 1976.

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