Dr. Eric Shaw Marketing Thought
MAR 7806 Syllabus
This doctoral seminar in the history of marketing thought, along with the companion seminar in the development of marketing theory, is designed to provide you with a framework for understanding the subject of Marketing. In contrast to courses emphasizing quantitative analysis, this course will focus upon the conceptual analysis of original ideas by surveying the literature from early scholars to the twentieth Century.
Since knowledge is found across many branches of the social sciences, we will take an interdisciplinary approach in examining the literature of history, philosophy, theology, sociology, social psychology, economics and business, among other disciplines, as it relates to marketing.
Since knowledge also evolves over time, we will trace the ideas and practices related to trade, trading and traders as it progresses into markets, marketing and marketers. Readings include the writings of Egyptian pharaohs and Babylonian kings, Greek philosophers and playwrights, Roman emperors and poets, Medieval scholastics and theologians, Renaissance writers and artists, European kings and crusaders, Spanish explorers and conquistadors, English economists and philosophers, American statesmen and merchants, as well as world scientists and inventors who have contributed to our knowledge and understanding of the marketing system.
The major objectives of this course, in general, are to improve your ability to think critically and communicate effectively. The focus of our thinking and communicating, in particular, is the subject of Marketing, from its past to its future.
Send comments to Dr. Shaw at firstname.lastname@example.org.
Updated July 2014 by Krisa Kolbe