All Weeks

Dr. Eric H. Shaw Spring Term, 2005 Office: Business East 163

Telephone: 561 297-3639 E-mail: shaw@fau.edu Web: http://www.fau.edu/~shaw

COURSE DESCRIPTION

This doctoral seminar in the history of marketing thought, along with the companion seminar in the development of marketing theory, is designed to provide you with a framework for understanding the subject of Marketing. In contrast to courses emphasizing quantitative analysis, this course will focus upon the conceptual analysis of original ideas by surveying the literature from early scholars to the twentieth Century.

Since knowledge is found across many branches of the social sciences, we will take an interdisciplinary approach in examining the literature of history, philosophy, theology, sociology, social psychology, economics and business, among other disciplines, as it relates to marketing.

Since knowledge also evolves over time, we will trace the ideas and practices related to trade, trading and traders as it progresses into markets, marketing and marketers. Readings include the writings of Egyptian pharaohs and Babylonian kings, Greek philosophers and playwrights, Roman emperors and poets, Medieval scholastics and theologians, Renaissance writers and artists, European kings and crusaders, Spanish explorers and conquistadors, English economists and philosophers, American statesmen and merchants, as well as world scientists and inventors who have contributed to our knowledge and understanding of the marketing system.

COURSE OBJECTIVES:

The major objectives of this course, in general, are to improve your ability to think critically and communicate effectively. The focus of our thinking and communicating, in particular, is the subject of Marketing, from its past to its future.

TOPICAL OUTLINE:

Week 1	Introduction and Overview Major Topics: Scientific Method, Theory Construction.
Week 2	Origins of Trade to Invention of Writing Prehistoric propensity to truck, barter and exchange and the evidence for it
Weeks 3-5	Rise of Greek Markets to Fall of Rome Socratic Philosophers Contributions to Marketing Thought Major Topic: Impact of Markets and Marketing on the Economy, Polity and Society.
Weeks 6-8	Medieval Period to Renaissance Medieval Scholastics, Popular Writers and Classical Economists Contributions to Marketing Thought Major Topics: Ethical and Moral Issues of Selling and Buying, Costs and Benefits of Marketing to Sellers and Buyers, How to Trade Textbooks
Weeks 9-11	Industrial and Scientific Revolutions Political Economists & Business Writers Contributions to Marketing Thought Major Topics: Views of Mercantilists, Physiocrats, and Classical Economists, Division of Labor and the Extent of the Market, B usiness & Trade Manuals
Weeks 12-13	Nineteenth Century Economists Neo-Classical, Austrian, and Institutional Economists Major Topics: Relation of Production, Market Distribution, and Consumption
Week 14	Early Twentieth Century Major Topic: Impact of Monopolistic/Imperfect Competition and Scientific Management on the Emergence of the Marketing Discipline
Weeks 15	Final Exam

Send comments to Dr. Shaw at shaw@fau.edu.

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