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Professor of Marketing
College of Business

Dr. Eric H. Shaw is Professor of Marketing and Chairman of the Marketing Department at Florida Atlantic University. An alumnus of FAU, he received his BBA in 1972, MBA in 1973, and was invited to join the FAU faculty as Instructor of Marketing in 1974. Dr. Shaw earned his Ph.D. at Temple University and has also taught on the faculties of Rutgers University and the University of Miami. After returning to FAU in 1982, he served as Associate Dean of the College of Business, as President of the University Faculty Senate, as a member of the FAU Foundation Board of Directors, the FAU Research Board, and a member of the FAU Board of Trustees. He also currently serves as the Faculty Athletic Representative to the NCAA.

Dr. Shaw teaches advanced undergraduate and MBA courses in Marketing Strategy and Strategic Marketing Planning, as well as doctoral seminars in the History of Marketing Thought and the Development of Marketing Theory. Teaching honors include the Award for Excellence in Undergraduate Teaching (three times), the Distinguished Teacher of the Year in the College of Business (twice), the Teaching Incentive Program Award, and the Faculty Talon Award.

Dr. Shaw has written some fifty articles, papers and monographs in leading academic journals and international conferences, including the Journal of the Academy of Marketing Science, Journal of the Decision Sciences, Journal of Marketing Theory and Practice, Journal of International Marketing, European Business Review, Marketing Theory, Journal of Macromarketing, International Journal of General Systems, and Journal of Historical Research in Marketing, as well as business journals, including Industrial Management and American Demographics. He has written or edited several books, such as Selected Cases in Marketing Strategy, Marketing to Win, Proceedings of the 11th Conference on Historical Analysis and Research in Marketing, and the Proceedings of the 4th World Marketing Congress. He has also written some half dozen chapters in edited books, including the Handbook of Modern Marketing, Research in Marketing, Encyclopedia of Marketing, and the Encyclopedia of Advertising.

Dr. Shaw has consulted for a number of Fortune 500 companies, including IBM, Campbell Soup, and McGraw-Hill Book Company, mid-sized companies, such as Mitel Corp., Blue Cross/Blue Shield of Florida and CRC Press, and he has also developed marketing plans and strategies for a large number of smaller start-up companies. In addition, he has given testimony as an expert witness in marketing on behalf of Carnival Cruise Lines and General Electric, and he has consulted on industry analyses and economic impact studies for development boards and municipal governments.

Dr. Shaw serves on the Board of several international academic societies and associations, as well as an editorial reviewer for a number of scholarly journals, academic conferences, and textbook publishers. His service ranges from involvement with the local business community, including serving on the Marketing Committee of the Palm Beach Development Board to leadership of international scholarly conferences, such as Director of the World Marketing Congress in Singapore, and Chairman of the Conference on Historical Analysis and Research in Marketing in Long Beach, CA.

In addition to winning several competitive grants for both research and teaching, Dr. Shaw was also honored to be inducted into the Alumni Hall of Fame at Florida Atlantic University, to receive the Outstanding Achievement Award from the American Marketing Association, and to be named a recipient of the George Washington Honor Medal from the Freedom Foundation of Valley Forge.

Send comments to Dr. Shaw at shaw@fau.edu.

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