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Professor of Marketing
College of Business

Dr. Eric H. Shaw is Professor of Marketing. An alumnus of Florida Atlantic University, he received his BBA in 1972, MBA in 1973, and was invited to join the FAU faculty as Instructor of Marketing in 1974. Dr. Shaw earned his Ph.D. at Temple University and has also taught on the faculties of Rutgers University and the University of Miami. After returning to FAU in 1982, he served as Associate Dean of the College of Business, Acting Director of the proposed School of Industry Studies, and for 15 years as the Chairman of the Marketing Department. He is a past president of the Faculty Senate and a former member of the Florida Atlantic University Board of Trustees.

Dr. Shaw teaches advanced undergraduate and MBA courses in Marketing Strategy and Strategic Marketing Planning, as well as doctoral seminars in the History of Marketing Thought and the Development of Marketing Theory. His teaching honors include the Award for Excellence in Undergraduate Teaching (three times), the Distinguished Teacher of the Year in the College of Business (twice), and the Teaching Incentive Program Award.

Dr. Shaw has written more than fifty articles, papers and monographs in leading academic journals and international conferences, including the European Business Review, Journal of International Marketing, Journal of the Academy of Marketing Science, Journal of the Decision Sciences, Journal of Macromarketing Journal of Marketing Theory and Practice, and Marketing Theory, as well as trade journals, including American Demographics and Industrial Management. He has also written or edited several books, such as Selected Cases in Marketing Strategy, Marketing to Win, Proceedings of the 11th Conference on Historical Analysis and Research in Marketing, and the Proceedings of the 4th World Marketing Congress. Additionally, he has had published some half dozen chapters in edited books, including the Handbook of Modern Marketing, Research in Marketing, Encyclopedia of Marketing, and the Encyclopedia of Advertising.

Dr. Shaw has consulted for a number of Fortune 500 companies, including IBM, Campbell Soup, and McGraw-Hill Book Company, mid-sized companies, such as Mitel Corp., Blue Cross/Blue Shield of Florida and CRC Press, and he has also developed marketing plans and strategies for a large number of smaller start-up companies. In addition, he has given testimony as an expert witness in marketing on behalf of Carnival Cruise Lines and General Electric, among others, and he has consulted on industry analyses and economic impact studies for development boards and municipal governments.

Dr. Shaw serves on the Editorial and Review Board of several international academic societies and associations, and also serves as a reviewer for a number of scholarly journals, academic conferences, and textbook publishers. His service ranges from involvement with the local business community, such as serving on the Marketing Committee of the Palm Beach Development Board, to leadership of international scholarly conferences, with service as Director of the World Marketing Congress held in Singapore, and Chairman of the Conference on Historical Analysis and Research in Marketing held in Long Beach, CA.

In addition to winning several competitive grants for both research and teaching, Dr. Shaw was also honored to be inducted into the Alumni Hall of Fame at Florida Atlantic University, to receive the Outstanding Achievement Award from the American Marketing Association, and become a Freedom Foundation at Valley Forge recipient of the George Washington Honor Medal for his contribution in promoting “an awareness of the principles upon which America was founded.”

Send comments to Dr. Shaw at shaw@fau.edu.

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